In 2018, Apple rolled out a similar feature for its voice assistant, Siri, to connect to third-party apps. This feature is a direct competition to Apple’s Siri Shortcuts. Now you can do things like playing music, starting a run, posting on social media, ordering food, paying back a friend, hailing a ride-the list goes on and on-all with just your voice.” The feature will be compatible with select third-party Android apps, including Spotify, Twitter, Snapchat, Amazon, Walmart, Wayfair, Discord, eBay, Etsy, Nike Run Club, Nike Adapt, and Mint.Īdam Coimbra, product manager at Google, said Opens a new window, “People do a lot more with their apps beyond simply opening and searching within apps, and we want to enable voice commands to those frequent tasks, too. Google Assistant-enabled Android phones will let users use “Hey Google” to open, search, and even perform specific tasks within the third-party apps. Last week, at the Google Assistant Developer Day digital conference, held on October 8, 2020, Google announced that Google Assistant will now work with third-party Android apps to enhance mobile app experience. Last month, Amazon’s Voice Interoperability Initiative (VII) welcomed 38 new partners, including Facebook, Garmin, and Xiaomi, to integrate multiple voice assistants and deliver an intelligent customer experience. As voice assistants continue to explode even during the pandemic, tech companies are investing heavily in the voice tech industry. The study also outlines that 76% of organizations have yielded high operating benefits due to voice assistants. Popular voice assistants that rule the consumer space include Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana.Īccording to Capgemini research Opens a new window, 70% of consumers will replace their store or bank visits with their voice assistants. The voice technology has seamlessly integrated into homes, devices, and vehicles and blurred the lines between humans and machines. Voice assistants have transformed and advanced human lives in every possible way. This feature places Google Assistant in direct competition with Apple’s Siri and Amazon’s Alexa. At the Google Assistant Developer Day conference, Google rolled out Google Assistant for third-party Android apps to enhance mobile app experience.
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